Samsung’s next Galaxy Unpacked is reportedly set for July 22 in London — and the strongest evidence so far came from Samsung itself. A pre-registration promo run by Samsung Malaysia briefly advertised an e-voucher valid from July 22 through October 4, inadvertently pointing to the date, according to SamMobile. If the reports pan out, this would be the biggest foldable launch Samsung has ever staged: the first Galaxy Z Fold 8 Ultra, the Z Flip 8, and the long-rumored Galaxy Glasses, all on one stage.
One thing worth stating plainly: Samsung has not confirmed any of this. As of July 3, no official invites have gone out, and Samsung Newsroom is silent. The July 22 date was first reported by Korea Economic Daily TV and has since been corroborated by SamMobile and Tom’s Guide — but until the invite lands, treat everything below as reported, not confirmed.
The Event: Why London?
This would be Samsung’s first summer Unpacked held in the UK. Tom’s Guide reads the venue choice as a play for Europe’s premium-foldable market — and a preemptive move against Apple, whose first foldable iPhone is widely expected to arrive this fall, roughly two months after Samsung’s event. Sales of the new foldables reportedly begin in early August, and that Malaysia voucher hints pre-orders open on event day itself.
Z Fold 8 Ultra: The $1,999 Question
The headliner is the Galaxy Z Fold 8 Ultra, which would mark the first time Samsung launches two book-style foldables side by side. Leaks corroborated by SamMobile put pricing at $1,999 for 256GB, $2,199 for 512GB, and $2,499 for the 1TB model — though the tipster behind those figures named only Asian and European markets, per TechTimes, so US pricing remains unofficial. Geeky Gadgets frames the higher tiers as potentially topping $2,100.
On specs, SamMobile’s rumor roundup points to a Snapdragon 8 Elite Gen 5 for Galaxy chip, 12GB or 16GB of RAM, a 200MP main camera joined by an upgraded 50MP ultrawide and a 10MP 3x telephoto, a 5,000mAh battery, and 45W wired charging. All of it is leak-sourced — none of it is confirmed.
Z Flip 8 — and the Rumor That It’s the Last One
The Z Flip 8 is expected with an Exynos 2600 chip in select markets and thinner bezels, but the bigger story is the price: SamMobile and TechTimes report it could climb to roughly $1,099–$1,200, pushed up by a surge in DRAM and memory costs that leakers have dubbed the “memory tax.”
Then there’s the uncomfortable rumor. Leaker @fireuniverse8 on X, backed by supply-chain reports of no orders for a next-generation clamshell, suggests the Flip 8 could be the final Z Flip — with Samsung refocusing on the Fold line and a rollable phone reportedly due around 2028, per SamMobile, TechSpot, and Wccftech. Samsung has neither confirmed nor denied it. If you’d rather sit out the foldable drama with a conventional flagship, our Pixel 10 Pro vs. Galaxy S26 comparison breaks down exactly which one deserves your money.
Galaxy Glasses: On Stage in July, On Shelves in the Fall
Samsung’s answer to Ray-Ban Meta is reportedly a pair of display-less AI glasses running Android XR with Google’s Gemini assistant. Leaks reported by Android Headlines and Notebookcheck describe a Snapdragon AR1 chip, a 12MP Sony camera, photochromic lenses, and a weight around 50 grams. Battery reports conflict — figures of 155mAh and 245mAh (roughly 6–8 hours) have both circulated — so take runtime claims loosely for now. Pricing is rumored at $379–$499, and while the glasses are expected on stage July 22, reports agree they won’t ship until later in the fall. A second, display-equipped pair codenamed “Haean” is rumored for even later, at $600–$900.
How to Watch
Samsung hasn’t published a livestream link because it hasn’t announced the event — but every prior Unpacked has streamed free on Samsung.com, Samsung’s YouTube channel, and Samsung Newsroom, and there’s no reason to expect this one to differ. Android Central expects a start time around 10 AM PT / 1 PM ET / 6 PM BST, in line with past summer events. We’ll update this story once the invite makes it official.
What’s Next
Expect the official invite soon if July 22 holds — Samsung typically confirms Unpacked roughly three weeks out. Between the first Ultra-branded foldable, a possible farewell to the Flip, and Apple looming with its own foldable this fall, the second half of 2026 is shaping into the most consequential stretch the foldable market has ever seen. And if the rumored price hikes have you rethinking your next upgrade entirely, our no-nonsense guide to choosing a smartphone in 2026 covers how to buy smart no matter what Samsung announces on stage.
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